The rise of Good Grain Bakery - London's fast-growing vegan and gluten-free bread company
If you’re a London-based bread lover, here’s one for you. Seven of the London-based Planet Organic shops are now stocking Good Grain Bakery. Good Grain Bakery are behind a range of delicious new organic, vegan, gluten-free breads and crostini snacks. You're able to get your hands on brown, seeded or caraway 450g sliced loaves for £3.25, as well as beetroot & thyme, caraway & molasses, and lightly salted crostini snack packs at £1.70 for 70g. They have also recently been made available from RiVital, having previously been sold from some online retailers such as Wholegood Supply.
Vegan, gluten-free, and free from any nasties
As well as being suitable for coeliacs and vegans, the breads are also free from nuts and soy, being made from a few simple ingredients. Unlike typical ‘free from’ loaves this bread does not contain glycerine or Hydroxypropyl Methyl Cellulose (HPMC or E464), a thickening agent, instead using xanthan gum. This means the Good Grain Bakery loaves are as soft and tasty as a regular loaf whilst being truly ‘free from’.
Demand is only growing for Good Grain Bakery
Regarding the launch of her products in Planet Organic stores, founder Tara Taylor said “for years there lacked a suitable vegan bread available for my family and friends and whenever we did stumble upon something it tasted bland, or something very unlike bread.”
She also talked of her success thus far, telling how “since opening our London wholesale bakery, we have been amazed at the response we have had from people. In fact, we’re currently in the process of moving to bigger premises so that we can keep up with demand and expand our range.”
Baked in her certified organic bakery in West London, what better outlet to start selling the bread in than Planet Organic? As the UK’s leading specialty health retailer, the group of stores only seem to be going from strength to strength. Last year Planet Organic saw a 21% increase in sales, reaching £20.8 million thanks to greater interest from health-conscious customers. In May of this year they launched a next day delivery service in London, which some may say is the best thing since sliced bread...